Company Values and Ethical Consumerism

Our Values Commitment

Baobab Foods is committed to be a responsible part of the movement to bring the nutritional power of plants such as baobab to people like you – people who value health, the environment and ethical business. We are deeply committed to the long-term health of this system that benefits so many of us – from our nutritional Baobest™ baobab and the southern African communities that harvest baobab, to our regional partners, our employees in the U.S., and the global environment that sustains us all.

Our partners and suppliers in southern Africa use best-practice forestry techniques, ensuring that the abundant supply of baobab fruit is managed sustainably. Our baobab is harvested by hand from wild-growing trees, either pulled down with long hooked sticks, or shaken down from higher branches.

The fruit pods are opened and the pulp, seeds and fibers are removed and separated. The creamy pulp is crushed into powder, sieved and packaged. We never pasteurize, freeze dry, heat extract or concentrate the powder, so the abundant nutrients of this raw, whole food remain in complete synergy, just as nature intended.

Actively Supporting Local Communities

Studies show that rural families can increase their incomes by harvesting and selling baobab from their local woodlands. This can make the difference between feeding the family or going hungry; between sending children to school or to work; between getting medical attention for a sick relative or leaving them untreated.

We also join hands with local communities to protect their environment. When people know that they can make an income every year from the fruit of wild trees, those trees become even more valuable. Baobab Foods also recognizes how important baobab is as a nutrition source to these local communities. Through our regional partners, we plan to leave at least 30% of each baobab harvest in communities for local consumption.

Our Sustainable Business Practices Include:

  • Hand harvesting of the baobab fruit.
  • Leaving 30% of the harvest in local communities for local consumption.
  • Paying a fair wage to harvesters.